Music artist Gary ‘GZA/Genius’ Grice is featured in this article, so straight away you are able to know that it’s a hip hop magazine because it’s a hip hop artist. And also you can tell from the picture that it’s a hip hop magazine.
The language used is simple and sometimes street e.g. ‘You’re proud to remain true to your ethics.’ This is because hip hop is their main music genre and they have to appeal to their target audience e.g. ‘Pure Genius’ and ‘No the GZA, no Wu-Tang – It’s that simple. Yet the clan’s elder statesman still has creativity to burn…’
The colour used is simple and not so bright, it suits with the picture. Mostly black and white then red is used to highlight main words like the question, this is also useful to keep the reader in track so they don’t loose themselves in the paragraphs.
The style of the text is simple and easy to read, the questions and others are bolded to stand out. And the three main attractions of the article are made in a different font to stand out even more like the headline ‘Pure Genius’, the first letter of the article ‘H’ and the lead quote ’’It’s frustrating seeing rappers talk…’’. These are used to attract the reader’s eye, make them stop and read the article. Especially the lead quote, it gives the reader a bit of what is in the article to keep on reading.
It is a double page article, one side of the double page is used for the writing and the whole other page is used for the picture. This makes it look more interesting and quicker to read than seeing a double page for writing and possibly a small picture on the side.The tone used when addressing the reader in this magazine is as an informed intelligent fan, because in the interview the discussion is very clear and straight to forward. They are having a quite smart talk between each other about his point of view about rapping and his music.
The artist presented to the audience through the image is simple and quite smart, he seems confident about himself and what he does and he looks very independent.
The style of the article matches the style of the front cover because the picture on the front cover is also simple not bright and quite black and white, it keeps this quite professional look possibly throughout the magazine. On the front cover the main colours are red, yellow and black, an don the article the red and black theme is still kept so if you would look at lots of covers and articles mixed together you would be able to spot this one together. Also the text font is quite similar, so it makes the front cover and the article look alike.The article demands prior knowledge mostly for teenagers because people he talks about like ‘Slick Rick’ is an artist in 80’s, so teenagers would not know what the artist is talking about so they would need to know who he is talking about to be able to understand what he’s talking about. Elders adults that wore/are into hip hop/rapping would possibly know what the artist is talking about and would be able to understand what he means. Also young readers wouldn’t know what Wu-Tang is, they wouldn’t know that it’s a rappers group of 20 or 30 people. So this article wouldn’t be interesting to teenagers without any prior knowledge.
The language used is quite formal and informative e.g. ‘RIGHT NOW, clubbing is not ‘green’. The average medium- sized dance club uses 150 times the energy of a typical household and produces around 12,000 litres of glass to recycle from each weekend.’ Uses this information as a fact, this in figures would most likely to make the reader understand how bad this is. This also shows that he uses formal language so this article is taken seriously, and not just read for a joke. This also suits the target audience which are elders from 18 years old to possibly early 30’s. The audience is based at this age group because clubbing is mostly from 18 years old or even 21 years old.
There are lots of different bright colours used in this article to attract more of that type of audience, to make them glance the page and read it. But the article itself is more serious and plane, so the audience actually realise what clubbing does to the world.
The style of the text used for the headline ‘Rave the Planet’ is quite funky to catch more audience to the article just like the first letter of the article ‘R’ to persuade more people to read the article, but the rest of the article is in simple text that is easy to read and understand.
Pictures in this article are important and they take up probably a full page, but they laid it out on both of the pages to make the article seem quite quick to read. The pictures are sized well to fit the pages, and it’s mostly the pictures on this article that attract most of the attention.
The tone used in this article is like a member of an “in” crowd because the article is taking to a certain people that go clubbing, it describes detailed with lots of facts like ‘The full sized dance floor in the basement of WATT cost around £162,000 to build’. This article informs the reader so the reader don’t need any general knowledge to understand the article, all the information about the theme of this article is all put in there.
All the images used are showing people having fun, the meaning through that is how people are all there having fun not realising what they are doing to the world. Then there is a picture of a toilet that measures how much water is in the toilet and it says on the picture ‘The rainwater toilets: Flush with success’ suggesting to recycle, and also there is an image of a big smile covering few pictures (like its more important) with recycling symbols as eyes.
The style of the article really matches the front cover of the magazine through the matching colours and nearly same text font, the colours are so alike and some of the text font is still kept simple and easy to read.
The article doesn’t need any prior knowledge because it’s an informative article so everything is clearly explained in figures and other people’s point of view e.g. ‘“When I go clubbing I want to have fun, drink beer and look at girls. Clubbing don’t care about the environment. Besides,” He adds, “if a club doesn’t play cool music, then nobody will go.”’ This article has everything you need to know about what going clubbing does to the world, and it’s laid out very well because it doesn’t have biased views. It has facts and lot’s of other peoples true opinions, to show the reader what people that go clubbing and people that don’t think about this problem.
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